Custom logo might appear a very straight forward profession to the outsiders. They think that logo designers only make use of a few fonts, colors and form factors. There is very little trouble, right? In the end, they don’t design 10-20 webpages for just one website like the website designers! Contrary to popular belief, logo designers face their particular share of troubles inside their job. From copyright issues to technical difficulty to handling client’s demand, every logo designer faces these challenges everyday. Here really are a few major design issues that can be tough to deal with, in the event that you don’t take proper precaution.
Insufficient software knowledge- An excellent designer must have enough knowledge to utilize different design software. Generally, every designer has his own favorite software which he works regularly and feels most comfortable to use. But the situation arises when the client mentions particular software he wants the designer to use. He might ask the designer to style a logo on Adobe Illustrator and if the designer isn’t comfortable with Illustrator he then will lose the project. To fulfill the client’s requirements, you need to be proficient in all the most popular design software. In the event that you don’t have the information and love to work with any software, then be sure that your file is suitable for the software that client likes.
Some clients are tough to handle- Some clients have their particular idea about how exactly their logo should look. Then don’t just provide the designer a basic idea about what he wants, rather he forces the designer to style the logo precisely the way he wishes it to be. You will have no freedom to show your personal creativity due to the strict rules the client will impose on you. In order to avoid such conditions, tell the client how you work in a design project and what the client’s responsibility is. If you show him the limits, he could keep intruding in your projects and disturb the creative process.
Don’t develop a communication gap- Some clients believe because they’ve hired a specialist logo designer, he’s nothing to contribute in the project. Some designers also believe initial brief from the client about the project is enough. They show the logo to the client once it’s completed. But, that’s not the ideal means of a fruitful design project. If the client is shy, you must take the responsibility to speak with him at a typical basis. Ask him for feedback and make any changes he requests. cong ty thiet ke logo This will make the consumer happy. He will understand that his work is progressing steadily. As a developer you may also have a clear idea what the client likes and dislikes. You certainly can do the necessary changes at the earlier stage to help make the logo successful without facing any criticism.
Copyright issues- You must have seen some small companies’ logo resemble famous logo of big brands. Sometimes the logo designers copy other company’s logo blatantly and sometimes unknowingly they get influenced by some components of a famous logo. Whenever you create the same logo, it’s certainly a crime. But if you unknowingly or unintentionally infringe a logo copyright, it’s an honest mistake, not stealing. However, due to the strict copyright laws and huge fines, you must always be cautious about the elements you used in your design project. Before you decide on font, color and shape for the design, research on the internet to learn if any company has copyright to use them or not. If the fonts and shapes are freely available, you should use them in your logo design.