Every generation has its own fashion fads. Be it in clothing, automotives or other accessories, people are always bound to find something to have a collective ‘crush’ on. And in our generation, the current generation that is, the one item – at least as far as wrist Wet Erase DND Maps watches go – that has been ‘lucky’ enough to catch the fancy of so many people is the black dice watch. In some circles, the black dice watch is fast replacing what were traditionally considered top watches. In these circles, you mention one of the classically popular brands, and you get rolling eyes: what you are talking about is so ’20th century’ seems to be the collective feel. In the same forum, you mention a new generation watch like the black-dice watch, and suddenly, you see flickers of interest in your audience.
So why is it that makes the black dice watch so popular, you ask.
Well, for starters, the black-dice watch is so popular because it is considered ‘fashionable. ‘ It is really a generational thing, and the folks who consider this ‘their generation’ also consider the black dice watch a fashion statement. Being seen wearing the black dice watch sends the message that you are ‘in. ‘ Not even knowing what the genuine black dice watch is, on the other hand, sends the message that you are ‘out. ‘ That is the way the generational fashions cycles work. How does the black dice watch come to be considered a fashion statement, you ask. Well, the make of it is one factor. It seems to be aesthetically designed with today’s fashion-conscious person in mind: a package that heralds from afar that it is truly a ‘designer watch. ‘ The endorsements it has received (by way of being seen worn by fashion icons of these times) also go a long way towards making it be considered part of what makes a person look fashionable.
Yet the black dice watch is not just a fad. In other words, its popularity is not just a product of empty hype. Even the pragmatic watch shopper, who cares more for practicalities in a watch (rather than how ‘fashionable’ a watch happens to be) will still find the black dice watch irresistible for a number of things.
For starters, the black-dice watch is fast gaining a reputation for durability. The makers of it say that it is a durable watch, alright, but many people are not likely to take their word for it. We are usually quite skeptical about these things. So someone buys the black dice watch, subconsciously fearing that it may come apart the next morning. The next morning comes, and the watch is still intact. The next week, the watch is still intact. The next month, the watch is still intact. The next year the watch is still intact, looking like new, and the person shares the experience with another one, who in turn shares with yet another one… so that it becomes a reputation.