The term “click here” is just a generic term that appears all online – should you choose a Google search for it yields 1.7 billion results (yes billion!), even although you do a defined search it still yields 972 million results. I am certain that you would agree these are astronomical results and I bet you’re now wondering which site ranks number 1 because of this term? – if you fail to be bothered to check on then I enables you to know today – it is the adobe acrobat download page – I bet you didn’t genuinely believe that will be the one.
Why, besides passing interest, would anyone be interested in such a fact? The clear answer to the question is anyone who is enthusiastic about internet search engine optimization (SEO) – if I let you know that the very best ranking page for “click here” doesn’t contain the definition of “click here”, it doesn’t appear in the pages meta tags nor do either of the words even appear individually on the page then it might alter some of one’s thinking about SEO.
So after all that’s has been discussing on page optimization (keyword density, use of meta tags, use of tags to highlight key phrases etc) we find a clear exemplory instance of a premier ranking site that has NO on page optimization at all, it completely disregards all of the accepted wisdom about on page optimization and still ranks top out of 1 billion results.
Just how has this been achieved ?.The clear answer is simple – backlinks. You will find literally a huge selection of thousands of sites that url to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as how many backlinks is the quality of the links – a number of these backlinks result from authority sites (.edu,.gov etc).
What is very interesting is that this level of links has probably been built organically – i.e. by people planning to url to the website as opposed to been requested or encouraged to accomplish so. And why have they done this? – Because the website has something unique, useful or interesting to offer. This principle is an excellent someone to bear in mind when developing your linking strategy – what am I offering that is exclusive, useful or interesting and that folks will WANT to url to?
This exemplory instance of a high ranking site appears to not in favor of all perceived wisdom on site ranking i.e. it appears to claim that on page optimization has no influence on ranking what so ever. Whilst this does be seemingly true in cases like this what we’re probably seeing may be the sheer scale of high quality links to the website far outweighing any possible on page optimization to the level where it is irrelevant. However this would not likely hold true for the vast majority of sites who do not have these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be taken care of.