Achieving good quality business printing at an inexpensive
Companies can spend thousands to an incredible number of pounds sterling on printed materials. The target of this paper is to show that by analyzing and separating the different purposes of a company’s printed materials, companies can significantly save time and money on their printing materials by exploiting new online and printing technologies.
Offset, Digital and Office Printing
Whenever choosing a printing strategy it is essential to know which kind of printer to utilize:Offset printing is an older process which prints using metal plates to transfer the image to the paper. Printing with this technique implies that the individual elements in the print material can not be changed unless a brand new metal plate is generated. This technique is economical when employed for printing large quantities. Digital printing is a newer printing method which reproduces images onto the page. This print method supports variable printing in which any element in the print material may be changed without influencing the fixed costs. This technique is economical when employed for smaller quantities (approximately 10-500 pcs).Office Printing is a relatively new way of printing. With the advent of colour printers as a staple in just about any office, printing materials at the office is a convenient advantage. The disadvantage however, is that paper and ink for printing in larger quantities may become quite expensive. Along with the cost, not all office printers provide the professional quality desired for materials such as for instance brochures and data sheets. knowing which printer is appropriate for the number and quality of the materials needed, will aid companies to produce the best choice and save on printing costs.
Cheap Business Printing Strategies
The first faltering step to cheap business printing is breaking down the event of one’s printed materials.
Most printed materials serve a triple function: Presenting an excellent professional impression to relevant parties such as for instance, investors, clients and suppliers Increasing brand awareness by leaving relevant parties with an aesthetic reminder of a business and product/service. Communicating information regarding a company’s services or products to the relevant parties. 印咭片 Data sheets and company profile brochures are essential for a company’s image. These print materials also communicate information to clients about the company’s products and services. This white paper provides strategies for saving money and time on planning, designing, and printing of office and promotional materials, by analyzing and separating their functions.
Datasheet and brochure printing – Strategy to save lots of on printing costs. Data sheets serve as a communication tool to help customers and suppliers understand a company’s product. Many companies print no less than 1000 copies of each data sheet on an offset printer to be able to gain an inexpensive per sheet. With the advent of digital printers, it’s possible to print smaller quantities but as the number increases the cost per data sheet is static while printing on an offset printer generates a decreasing cost per data sheet as print volume increase. After the specifications of a product changes, the data sheet is outdated and must certanly be updated. The outdated data sheets are frequently discarded.
A graphic designer will need to prepare the layout and graphics for the original data sheet template. This cost may vary from approximately £300-£700. After the template is constructed, each additional alteration cost may vary from £70-£200 and then another £70-£150 for many design changes. Since the key intent behind a data sheet would be to convey information and reinforce the company’s image, printing the data sheets and brochures on a company printer will fulfill the event of communicating information but it doesn’t fulfill the purpose of reinforcing the company’s image. This matter may be resolved by printing good quality presentation folders on an offset or digital printer. This may present the clients with an initial impression that reinforces the company’s image in an organized and professional fashion.
Presentation strategy – Save with folders. Presentation folders provide an ideal solution for ensuring that data sheets and brochures are presented in an expert and attractive fashion. Folders are an invaluable and versatile presentation tool. Inserting a data sheet and other informative materials, into a properly designed and branded folder will leave an expert impression on those receiving the information.
Although folders are generally expensive, ordering folders in large quantities won’t be described as a waste. They could continually be used to provide a wide selection of communication materials. Purchasing folders from an online printing company that provides free design templates, or even a do-it-yourself design and image upload application, will certainly reduce the cost to about £0.46 per piece.
With a folder, the data sheet’s only purpose will undoubtedly be conveying information and the folder can provide the professional impression needed to impress clients and colleagues. In this case, a data sheet with a straightforward letterhead or logo will undoubtedly be effective. By keeping the look simple, the template can be continued file and the data sheet may be updated as needed. This may prevent expensive reprints at a printer. On the web it’s simple to find existing brochure and data sheet templates that could be downloaded for Microsoft Word.
This strategy is applicable to printing a business profile brochure as well. Today many companies print brochures in large quantities at an offset printer. However, many companies are changing their management, business focus, or other company related details due to market changes and such. It would save time and money to print these brochures at the office as well. However, this strategy is just effective for companies printing small quantities at a time.
The conventional or offline printing process. This approach of printing requires that the organization pay two separate subcontractors, a graphic designer and a printing company. Furthermore the employee will also have to spend work time with the graphic artist.
Dealing with a graphic designer requires: Explaining the idea and graphic requirements, Discussing layout, design and colours, Revising and adjusting drafts.
Once the look is ready it’s time to contact the printer. The internet printing process. Dealing with an online printing company for small or large quantities can save an important timeframe and money. This approach provides companies with professional printed materials that fulfill all three functions as outlined above – presentation, brand awareness and information communication. There’s no need for folders as the printing is high quality.
Why are online printers a cheaper solution? Being that they are online, they might be located in low rent areas. Many are larger than traditional printers and can reduce their costs as a result of economies of scale. Free design templates ensure it is possible to work with out a graphic designer. They eliminate the full time that the employee spends working with a graphic designer. Reduce steadily the time-to-market, since there is no wait time with respect to design approval and revisions.
It is essential to choose your online printer carefully some offer benefits such as for instance: Free image uploads. This permits employees to easily upload existing company logos. Free design templates. Free “design upload” option. In this way a business by having an in-house graphic designer or even a previous design may upload for printing. Graphic designers that are always available for adjustments, and for creating custom designs. Free online storage of designs for convenient reprinting.
Comparison chart – Printing prices
This price comparison chart compares the printing and production costs for the typical printing approach to the cost saving printing strategies described above. The chart compares: Typical/offline printing strategy.
Eight data sheets and one company profile brochure, Set is printed four times over the course of two years, 250 units of each item are printed each time for a complete of 1000 units each, Here is the priciest method for printing business materials.
Online printing strategy- Eight data sheets and one company profile brochure, Set is printed four times over the course of two years, 250 units of each item are printed each time for a complete of 1000 units each.
This strategy offers the lowest priced printing solution for most companies. Office printing strategy – Small quantities each time, Eight data sheets, one company profile sheet and one folder, 1000 folders are printed just once, Eight data sheets and company profile sheet are printed 25 times – 10 units each time for a complete of 250 units each. Even though less brochures and data sheets are printed (250 instead of 1000), this technique still costs more compared to online printing strategy. However, the benefit of this strategy is that the data sheets tend to be more up-to-date because they are printed more frequently in smaller quantities. Office printing strategy – Large quantities each time, Eight data sheets, one company profile sheet and one folder, Set is printed four times over the course of two years, 250 units of each item are printed each time for a complete of 1000 units each, This strategy proves to be higher priced than even the typical/offline method.
Printing small quantities at the office provides a technique allowing materials to become more up-to-date because they are printed in smaller quantities and more frequently. In comparison with the typical/offline strategy this technique supplies a saving of 47%, though the printing quality is low and ultimately, printing 250 sets at the office costs a lot more than printing 1000 sets at an online printer.
Online printing solutions offer businesses a highly effective and efficient technique for producing small or large quantities of printing materials. In comparison to the typical/offline printing costs (as per the example in this white paper) the online printer offers businesses a complete saving of 68%. Thus the online printer offers the lowest priced business printing solution.